• 22 June 2014

Delta has filed a Trademark Application to promote itself as the World’s Most Trusted Airline

According to Atlanta Business Chronicle, Delta airlines claim to be the world’s most trusted airlines. Most of the delta bashers are smarting from the upcoming conversion of SkyMiles to the revenue based program and the last year’s SkyMiles award prices. The efficient operational performance and strong financial condition of the company is clearly meant for the customers of Delta. Do you think that trustworthy is a reliable to apply to the Delta?; it is known that specific amount of hyperbole is expected in the airline marketing but if the claim goes too far it would create a problem for the company but in the meanwhile it can be said that Fly the friendly skies is the perfect slogan at this point. When it comes to meeting the customers’ expectations, Southwest is the top of the list but they never claim to be the trustworthy, friendly or special; they only deliver the modest services for the modest price; their customers are most satisfied and most loyal in the industry.

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